Functional Nutrition
In Richmond, Virginia
Pure Roots Nutrition

3300 W Broad Street, Suite 111
Richmond, VA 23230

Functional Nutrition2025-10-16T11:09:28-04:00

At Pure Roots we believe that nutrition is the foundation of a healthy life. And that our focus on functional nutrition, lifestyle, environment, building sustainable habits, cooking skills, and an individualized, whole person approach is what ultimately leads to a more vibrant and joy-filled life.

While many of our clients are physician referrals working with individuals with chronic health concerns, we welcome anyone who is simply looking to prevent disease, age well, or stress less around what to eat.

Meet Shelly

Shelly Rose

Shelly founded Pure Roots Nutrition in 2011 to help people take charge of their health and have the tools to live a joy-filled, vibrant life.

Nutritionist Services

1-1 Customized Nutrition

1-to-1 Customized Nutrition

Shelly chopping vegies

Nutrition Talks & Workshops

25-Day Guided Sugar Cleanse

25-Day Guided Sugar Cleanse

The Pure Roots Nutrition Journal

Wellness advice, recipes, and cooking tips for a nourished life

5 Healthy Grilling Strategies

Grilling, meat especially, gets a bad rap because charring and smoking is known to produce DNA-damaging and cancer-causing substances like heterocyclic amines (HCAs), polycyclic aromatic hydrocarbons (PAHs), and

How to listen to your body

“I love you and I’m listening.”  I've been saying these words to myself for over a decade. You can find ones that feel right to you or borrow

Nourishing Bone Broth

Pulling this recipe from the archives to bring it front and center. Everyone should know how to make a homemade bone broth or chicken stock. At the very

12 Tips for Optimizing Digestion

Where does one begin when it comes to improving digestive health? It can range from minimizing sugar in the diet to getting comprehensive blood and stool panels. For

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“I can’t say enough great things about Shelly! We are so lucky to have her unique expertise as a whole foods nutritionist as well as a Chef. She has helped me personally as well as many of my patients with improving their nutrition in the most delicious ways.”
Kristin A., Andrs Wellness Consulting
“Shelly’s practical, down to earth approach to good nutrition makes her very relatable and easy to follow.”
Michele M., Apex Systems, Inc.
“Shelly taught with kindness, grace and a deep understanding of the need to connect with one’s nourishment. Some people simply teach, but Shelly teaches and imparts bringing about true change.”
Joni C.
“I never knew that healthy food can be soooo delicious!”
Iryna H.

Popular Questions

And answers.

A functional nutritionist is a board-certified nutrition expert with advanced training in functional medicine. At Pure Roots, we take a root-cause, systems-based approach to care, which means we look beyond symptoms to understand how food, lifestyle, genetics, and environment shape your overall health. Whether you’re looking for an integrative and holistic nutritionist, a lifestyle medicine practitioner, a gut health nutritionist, a hormone health nutritionist, a brain health nutritionist, or a practitioner who simply knows food is medicine, you’re in the right place.

Functional nutrition prioritizes personalized plans, prevention, long-term balance, and health optimization. We consider everything from gut health and inflammation to hormones, metabolism, blood sugar regulation, and nervous system function. This training allows us to uncover underlying imbalances and use nutrition, lifestyle changes, targeted supplements, and sometimes lab testing to restore wellness and prevent chronic disease—all tailored specifically to you.

Schedule a free 20 minute discovery call here.  We’ll discuss your nutrition challenges and goals, and answer any upfront questions you have about what to expect in working together. If we’re not the right place for you, we’ll do our best to refer you to someone else who might be. If you’re looking for an integrative and functional nutritionist to help you with gut health, brain health, perimenopause, hormonal balance, and autoimmune conditions, schedule your free call today.

Yes! While we do have private office space as a Nutritionist and Licensed Dietitian Nutritionist in Richmond, VA, most client 1-1 sessions are held virtually. If you’re near the Richmond, VA area, the first session is in person; follow ups are usually virtual thereafter, with periodic in-person sessions. The 25-Day Guided Sugar Cleanses are all offered virtually by webinar and through a private group. Some Nutrition Talks and Workshops can be offered via webinar; depending on the class scope and location, Shelly will travel to deliver a talk in person. Schedule a free 20-minute Discovery Call today to learn more.

A registered dietitian (RD) is a licensed health professional who typically has at least a bachelor’s degree in nutrition or dietetics, completes a supervised internship, and passes a national exam; RDs are recognized by medical boards and often work in clinical or hospital settings. A Certified Nutrition Specialist (CNS), however, must have a master’s or doctoral degree, 1,000 hours of supervised practice, and pass a rigorous board exam. Shelly, as a CNS trained in functional medicine, takes a preventative, personalized, and root-cause approach—focusing on the whole person and long-term disease prevention, rather than just treating symptoms.

Yes! At Pure Roots, we support all types of diets and ways of eating—whether you’re vegan, vegetarian, or omnivore. Come as you are. Shelly is trained in natural foods culinary arts, with a strong focus on vegetarian cuisine, and can help you create balanced, nourishing meals. She emphasizes a plant-centric approach with all her clients. Whether your dietary choices are based on religion, spirituality, culture, animal welfare, or personal preference, Shelly respects your unique journey and works with you where you are, knowing that every body is different and there’s no one perfect diet for everyone.

Sliding scale discounts are available based on financial need for group classes. Please contact me and I’ll provide you with a discount code at checkout.

Pure Roots’ services are self-pay and are not billed directly to insurance. However, you may be able to use your Flexible Spending Account (FSA) or Health Savings Account (HSA) to cover nutrition services.  Treatment for obesity, hypertension, or heart disease is an example of what is typically covered. Contact your insurance company or HSA provider in advance to confirm. If you’d like a Superbill to submit to your insurance for reimbursement, one can be provided.

Group classes are offered to make nutrition more affordable and accessible if a 1-1 Nutrition Plan is not currently in your budget.

Yes, yes, yes! Thank goodness for support. They are most welcome.

Yes! Shelly Rose is a Board-certified Nutrition Specialist (CNS). This is a formal recognition for nutrition professionals who have met rigorous and demanding eligibility requirements, including postgraduate education, subsequent supervised practice in professional nutrition (1000+ clinical hours), and demonstration of a depth and breadth of knowledge appropriate for effective practice in the profession of nutrition. Shelly is also a Licensed Dietitian Nutritionist (LDN) by the Maryland Board of Dietetic Practice. *** While a CNS can legally provide nutrition support to patients in most all states in the U.S.,  some states may limit this scope to general nutrition counseling.

One-on-one offerings (3, 6, or 12-month plans) can be paid in full (discounted) or paid in monthly installments. Your first payment must be made in order to reserve your initial strategy session. Payment can be made online with a credit or debit card through the Pure Roots website using PayPal’s secure site or through the client portal, Healthie. Cash or check is accepted by exception with prior approval. For nutrition talks and workshops for companies, 50% down is required to book, and the remaining 50% is required within 15 days of class completion. For small groups/individual classes and workshops, full payment is required before the class, unless otherwise discussed.

For 1-1 consults: rescheduling is permitted if notified by email or phone call 24+ hours of your appointment time; no shows, cancellations or reschedules within that 24 hour window will forfeit that appointment. If there are extenuating circumstances, please let Shelly know.

For talks, workshops delivered to a business: a full refund will be provided if given a 1 week notice prior to class date by email or phone call. If notice is given less than 1 week, the 50% deposit will be forfeited or can be applied to a future class rescheduled within the next 3 months.

For group guided classes, all payments are required in full to secure your spot. If you change your mind prior to the class start date and distribution of materials, a full refund will be provided. Refunds are not provided after class has started.

Pure Roots gives great care to your privacy and security. Simply put, your data is never shared and you are only signed up for our newsletters if you opt-into it. For example, attending a class with Pure Roots does not automatically opt you into the newsletter (effective July 2018).  For purposes of a general privacy policy, you can read all about that right here: Pure Roots’ Privacy Policy.

Any payments made online for Pure Roots’ services are made through PayPal’s secured platform. No personally identifiable information is otherwise asked for or stored on our website www.purerootsnutrition.com; for your own safety and security, please do not volunteer it in the contact form or otherwise, or know you do so at your own risk.

Pure Roots does not maintain hard copy records with your personally identifiable information. If you are a client of 1-1 nutrition services, your nutrition consult summary will have your name and email address, your personal health goals, and a summary of your session. This document is stored in the cloud (google drive) and for purposes of business, is not otherwise accessed by anyone other than Shelly Rose. A copy is emailed to you to the email address provided through the Pure Roots Nutrition email account and host company, iPage. Note that we also use SiteLock Securities’ web protection services so that our website is scanned daily for potential threats. You can always find the results of the latest scan at the bottom left hand corner of our website.

Absolutely. In fact, most of my clients are referalls from their physicians. What I do best is get into the weeds and help clients to implement the nutrition protocol provided by their physician and execute on a plan. This is tremendously supportive to your physician’s healing plan for you and is therefore a wonderful complement. Note that I do not diagnose and my services should not be a substitution for care of a physician. Caring for certain diseases and conditions may be out of my scope, to which I’ll clearly communicate upfront where I can support your calre and where I cannot. I may refer out to other care providers who would be a better fit for your needs.

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